Two, a European leader in B2B payments technology, has announced a strategic partnership with Avarda, a white label payments specialist in northern Europe. Together, they are introducing a fully integrated white label payment solution tailored for both businesses and consumers in the Nordic e-commerce market.
Through this collaboration – which combines Two’s expertise in Buy Now, Pay Later (BNPL) for B2B with Avarda’s leading B2C payment capabilities – businesses across the Nordics can offer both B2B and B2C payment options within a single, customisable and branded checkout experience. Merchants looking to expand their B2B presence can now do so without the need for multiple payment providers while benefiting from enhanced conversion rates, reduced friction, and simplified transactions.
The Nordic e-commerce market is growing rapidly, with projected revenues of $41.95 billion in 2025 and an annual growth rate of 7.93% from 2025 to 2029. However, while B2C payment innovations have advanced significantly, the B2B sector continues to grapple with outdated legacy systems – such as manual, time-consuming invoicing and billing processes – that hinder efficiency and growth and slow the adoption of solutions like BNPL.
Despite the low penetration of BNPL into the B2B sector, many businesses are increasingly recognising the significant benefits it can offer in terms of improving cash flow and enhancing customer satisfaction. As businesses scale, the demand for seamless, digitalised and unified payment solutions that cater to both B2B and B2C transactions continues to grow.
Two and Avarda’s partnership directly addresses this market need by providing merchants with a fully integrated, white label payment platform that ensures:
- A unified B2B and B2C checkout experience under the merchant’s own brand.
- Instant credit decisions and high approval rates for both B2B and B2C transactions.
- Advanced fraud prevention and risk management tailored for B2B and B2C sales.
- A frictionless payment process that enhances customer satisfaction and boosts conversion rates.
- Initially launching in Sweden, Norway, Denmark, and Finland, this solution is set to redefine the way merchants approach payments in one of the world’s most advanced e-commerce regions.
“At Two, we understand that merchants want a single, seamless checkout experience that supports both business and consumer transactions. Despite the Nordic region’s reputation for digital ingenuity, B2B payments have been in need of a serious innovation boost, often lagging behind their B2C counterparts in terms of the simplicity and seamlessness of transactions.” said Andreas Mjelde, CEO & co-founder of Two. “Many merchants have already maximised their B2C growth and are now looking to scale their B2B operations without the complexity of delayed business payments, convoluted net terms processes, and managing multiple payment providers. Our partnership with Avarda delivers exactly that – an all-in-one solution tailored to modern merchants’ needs.”
For Two, this partnership marks a major expansion into the Nordic market, leveraging Avarda’s extensive merchant network to accelerate the adoption of its B2B BNPL solutions. The collaboration also represents a significant milestone – the first time Two’s B2B solution is embedded into a white label B2C platform – highlighting the company’s ability to integrate B2B technology within a white label environment.
“The initial response from Avarda’s merchants has been overwhelmingly positive. We have seen growing interest from merchants seeking additional capabilities within B2B payments, and this partnership provides a sophisticated yet easy-to-implement solution that addresses their challenges directly,” said Wilhelm Hyltén-Cavallius, Chief Commercial Officer at Avarda. “This strategic move reinforces our expertise in B2C payments and enhances our B2B offerings, while enabling us to better serve merchants seeking a complete, branded payment experience.”
This partnership represents a significant step forward in closing the gap between B2C and B2B payment innovations. In fact, the B2B BNPL segment is expected to drive substantial growth in the European BNPL industry over the next three to five years. With the gross merchandise value of B2B BNPL projected to reach $669.5 billion by 2029, growing at an annual rate of 27.4%, the financial advantages – such as larger basket sizes and higher conversion rates – are becoming impossible for businesses to ignore.