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BBVA drives innovation in wholesale banking unit

BBVA Corporate & Investment Banking (CIB) reinforces its commitment to innovation with the integration of BBVA Spark and the group’s Digital Assets & Blockchain strategy.

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This restructuring strengthens its leadership in advanced financial solutions and the digital transformation of the industry.

As part of this evolution, Roberto Albaladejo takes on the role of Global Head of Strategy, Industries & Cross-Border (SIX) for the Sustainability and CIB areas reporting to Javier Rodríguez Soler.

In his new role, Albaladejo will be responsible for defining the strategy of Sustainability and CIB, driving innovation through initiatives such as BBVA Spark and Digital Assets, boosting cross-border business, and overseeing sector coverage for corporations in the Consumer, Energy, Industrial, Infrastructure, and Technology, Media & Telecommunications (TMT) segments.

Roberto Albaladejo takes on the role of Global Head of Strategy, Industries & Cross-Border (SIX) for the Sustainability and CIB areas.
BBVA Spark joins BBVA CIB to expand Its reach

Santiago Muguruza, who previously led Venture Capital Investments at BBVA, is now taking over the leadership of this business unit, which is dedicated to supporting high-growth technology companies as well as venture capital funds. The goal is to accelerate the growth of businesses that are shaping the future. Since its launch in 2022, BBVA Spark has supported more than 1,500 startups and tech companies in Spain, the United Kingdom, Mexico, Colombia, and Argentina, providing financial solutions tailored to their needs.

BBVA Spark aims to support innovative companies at all stages of growth with specialized financing products, including venture debt. Its unique relationship model is built on a team of experts who understand the needs of these businesses and provide access to BBVA’s full suite of products for this segment, including online banking, payment solutions, cards, insurance, and specialized financing. Its integration into BBVA CIB aligns with the objective of offering these companies a strategic and forward-looking business perspective.
Boosting the Digital Assets & Blockchain Strategy

Meanwhile, Alicia Pertusa, Head of Partnerships, Innovation & Digital Assets at BBVA CIB, will also lead BBVA Group’s digital assets and blockchain strategy. Her mission will be to strengthen BBVA’s leadership in identifying and developing strategic opportunities in the digital space, enabling the expansion of product capabilities and the enhancement of distribution channels. This includes fostering the growth of digital assets as a key driver of efficiency and transformation.

With these additions, BBVA CIB strengthens its position as a leader in financial innovation, enhancing its portfolio of advanced solutions for companies in strategic and high-growth sectors.

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