Danske Bank's investment customers will soon benefit from one of the wealth industry’s strongest investment and risk management technologies with the adoption of BlackRock’s Aladdin Wealth platform.
Aladdin Wealth unifies the investment management process by combining comprehensive portfolio management as well as data and risk analytics on a single platform, enabling the delivery of holistic wealth advisory services.
With this collaboration, Danske Bank aims to increase proactivity and engagement for its investment customers via a more scalable approach to its already existing strong investment competencies. By integrating the Aladdin Wealth platform’s advanced tools for analysing, monitoring and personalising customer portfolios, Danske Bank will continue to innovate and enhance its advisory services for clients in Denmark, Sweden and Finland, driving greater efficiency and scale to meet customer needs in changing markets.
Anne Buchardt, Head of Private Banking and Investments, says:
“With Aladdin Wealth, we get a solution that builds on our already strong foundation for offering best-in-class investment advice and services. This platform provides us with scalable tools allowing us to support our customers with even better and more timely advice based on a thorough analysis of their current investment portfolio. Furthermore, our customers will benefit from a comprehensive view of their holdings and a more personalised service, no matter whether they prefer personal advice from one of our specialists or utilise our strong do-it-yourself solutions.”
Elisabeth Sterner, Head of Nordic Region at BlackRock, says:
“We are delighted to extend our capabilities to support Danske Bank’s customer experience. BlackRock’s Aladdin Wealth platform gives advisers access to timely data and insights to better support their customer’s individual long term financial goals. As wealth management evolves to be more personalized and advisory-driven, more wealth managers are seeking the breadth of BlackRock’s platform to deliver integrated investment and technology solutions across the whole portfolio, and we are thrilled to cooperate with Danske Bank on the next chapter of their journey.”
Important step in the roll-out of Forward ’28
Danske Bank's Forward ’28 strategy is a long-term plan that aims to strengthen its position through digital transformation and innovation. A key part of the strategy is to improve the customer experience and increase investments in digital platforms and expert advice via new partnerships.
FACT BOX: Danske Bank Forward ’28 and digital investment in brief
In June 2023, Danske Bank launched a new strategy aimed at strengthening our position as a leading bank in the Nordic region and making significant investments in our customer offering.
• Advisory: Further reinforce our advisory and proactive engagement with differentiated expertise for our customers.
• Digital: Continue to strengthen our digital platforms, self-service, customer journeys and 3rd party integrations.
• Sustainability: Reinforce our customer value proposition through strong ESG advisory and solutions.
• Simple, Efficient, Secure: Further simplify the bank and how we work, thereby ensuring a smoother customer experience.
FACT BOX: The new platform in brief
BlackRock's Aladdin Wealth platform delivers capabilities across offerings, delivery models and user types at private banks and wealth managers, including:
• Seamless investment workflows: Aladdin Wealth streamlines the entire investment process—from prospecting and portfolio construction to customer communication, approval and implementation prep for downstream execution. This integrated approach reduces manual handoffs, enhancing efficiency and improving the user experience.
• Data analysis and reporting: Aladdin Wealth provides advanced analytics tools and comprehensive reporting capabilities to help advisers identify commercial opportunities at scale through data-driven insights that enable timely, personalised engagements.
• Integrated risk management and oversight: Aladdin Wealth enables users to oversee and manage risk across assets, accounts and customer types, helping to make informed investment decisions and ensure portfolios stay in line with risk profiles as the business grows.