Priority acquires benefits and payroll vendor Rollfi
Priority Technology Holdings, Inc. (NASDAQ: PRTH) (“Priority”), the unified commerce engine that helps businesses unlock revenue opportunities, today announced the acquisition of Rollfi.
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Rollfi offers financial service providers - such as banks, accountants and vertical SaaS providers - a super-fast way to add payroll and benefits into their offerings with minimal effort through white-label solutions and APIs.
“Payroll is a critical component of any company’s working capital needs,” said Priority CEO Tom Priore. “This acquisition unites Priority’s robust financial infrastructure with Rollfi’s innovative payroll and benefits solutions, positioning us to deliver even greater value to our customers by enabling new routes to accelerate their cashflow and optimize their working capital.”
Added Rollfi founder Kirubha Perumalsamy: “Joining forces with Priority enables Rollfi to amplify its mission of delivering fast, seamless payroll and benefits solutions. With Priority’s proven infrastructure and expertise in embedded fintech, we can drive even greater innovation and help our partners unlock meaningful growth opportunities for their customers.”