Adclear, the innovative RegTech startup transforming marketing compliance for rapidly-scaling fintech businesses, has successfully secured £510,000 in pre-seed funding.
The investment from Haatch, Force Over Mass and Founders Capital, will fuel Adclear’s mission to automate compliance processes in financial services marketing.
Adclear supports rapidly-scaling fintech businesses operating under stringent Financial Conduct Authority (FCA) regulations, particularly those in high-risk categories such as investments, loans, FX, CFDs, spreadbetting, and crypto. Leading fintech brands including Plum, Creditspring, and Trade Nation have already adopted Adclear’s AI-powered platform to streamline their marketing compliance.
In 2023, the FCA’s Consumer Duty and stricter controls on high-risk investments established stronger consumer protections, while AI-enhanced monitoring ushered in heightened promotional scrutiny. In today’s fast-moving financial services market, companies face mounting pressure to balance growth with compliance. Marketing and compliance teams wrestle daily with time-consuming manual reviews, creating bottlenecks that slow growth and strain interdepartmental relationships.
Adclear transforms this process through real-time, tailored compliance evaluations that provide instant, contextual feedback. By automating and centralising existing workflows into one platform, Adclear eliminates the need for disjointed tools, enabling compliance at scale. Since using Adclear, Plum’s marketing compliance process has been reduced from days to hours, uploading thousands of marketing promotions in the process.
“The financial services sector is experiencing unprecedented regulatory scrutiny around marketing compliance, and what impressed us about Adclear was their practical approach to solving a real pain point that’s costing fintechs millions in delayed campaigns and compliance overhead.” said Martijn de Wever, CEO & Founder of Floww and Founder and General Partner at Force Over Mass.
Adclear’s applicability extends to platforms like Audiostack, ensuring marketing created on their platform meets rigorous compliance standards. This versatility positions the company as a comprehensive solution for the broader marketing ecosystem.
“Our experience in financial services and regulated marketing means we understand this problem first-hand,” said Joe Jordan, Co-Founder of Adclear. “Our focus is delivering a product that enables teams to spend more of their time on the most important parts of their business.”
Fred Soneya, General Partner at Haatch, commented on the investment: “Adclear addresses a critical pain point in the regulatory compliance landscape for financial services. As both investors and users of their platform for our marketing materials, we’re particularly excited to support their growth journey.”
With this new funding, Adclear is set to further develop its AI capabilities, grow the team and consolidate the UK market. The company will use this funding to extend its compliance coverage to EU and US regulatory frameworks, positioning itself as a comprehensive solution for global financial brands managing multi-channel campaigns across different regulatory regions.
“This funding round will accelerate our product development and market expansion,” added Doni Hoti, Co-Founder of Adclear. “We’re committed to helping fintech businesses navigate the complex world of marketing compliance, allowing them to focus on innovation and growth while ensuring regulatory adherence.”