Inclusive global payments platform, Ecommpay, has launched a new design tool enabling merchants to tailor the payment experience to maximise customer conversion.
The new functionality allows for customisation of any part of a payment page layout as well as providing CSS and A/B testing for optimised performance.
Available through the Ecommpay dashboard, the new Payment Page Designer tool gives merchants complete creative freedom to customise fonts, colours, themes and more. Market-leading CSS functionality also empowers merchants with unprecedented customisation capabilities.
Moshe Winegarten, Chief Revenue Officer at Ecommpay, commented: “The demand for greater customisation options within the market has been undeniable, and we’re proud to be at the forefront with this innovative tool. The feedback has been overwhelmingly positive, with merchants highlighting how the ability to personalise their payment page delivers significant value. Not only does this feature enable them to create unique, branded experiences quickly and efficiently; it also reduces reliance on technical resources, keeping both ongoing costs and maintenance to a minimum.”
By leveraging CSS, businesses can create visually compelling, brand-aligned designs, fostering a more engaging customer experience that can enhance trust and drive conversions. Businesses can take full control of the look and feel of their payment pages, crafting their unique themes and even incorporating animations to elevate the checkout experience.
Another added-value component is the enhancement of A/B testing capabilities for checkout pages, enabling merchants to further refine the customer experience. This powerful feature allows businesses to test customer responses to different layouts and themes, gathering valuable insights into what resonates most with their audience. By analysing performance data, merchants can make informed decisions to maximise the impact of their checkout page design, focusing resources on high-performing layouts that drive conversions and improve overall customer satisfaction.
“At Ecommpay we are committed to making payments accessible for all merchants and their customers”, added Moshe Winegarten. “Simplifying personalisation of the payment process is a vital step in the journey towards total financial inclusivity.”
Ecommpay recently announced the launch of Payouts via Hosted Payment Page, which enables merchants to add funds payout to their e-commerce sites without having to commit significant development and compliance resource.