Western Union today announced a new line of business offering companies a new way to connect and engage with a diverse, multicultural audience of millions of global consumers.
“For more than a century and a half, people around the world have trusted Western Union as their means to connect across borders through the power of money movement,” said Bob Rupczynski, Chief Marketing Officer, Western Union. “Our intimate knowledge and long-tenured relationships with our customers are unique differentiators and a driving force behind our new Media Network business.”
“We are excited to offer this opportunity to brands as an extension to their existing marketing efforts, providing a new way to actively engage with consumers, enhance brand affinity, and unlock revenue. And for our customers, I am proud that we are able to provide compelling offers from relevant brands in channels they trust,” Rupczynski added.
Personalize Customer Engagement Through Data
Western Union Media Network gives marketers access to valuable first party deterministic audiences and insights, offering a unique look into buyer personas that other media networks cannot provide. Western Union’s trusted relationship with their customer base gives them the advantage to build addressable audience segments at scale and deliver multicultural brand messaging that effectively engages consumers, showcases value, and provides inspiration to improve individual lives and their communities.
Engage Across a Multitude of Digital Channels
Western Union audiences are available and accessible across company-owned channels including its website, mobile app and digital out-of-home (DOOH) screen network at select retail locations. Brands can also engage Western Union customers through audience extension including digital displays, online video (OLV), over-the-top (OTT), and connected tv (CTV) via the platform of their choice.
Improve Ad Efficiency Through Advanced Targeting
By collecting and analyzing validated data points across the customer journey, Western Union can develop key targeting strategies to improve ad efficiency. This includes customized data pulled from our extensive Agent network, and data that informs of cultural ties which helps to build addressable audience segments at scale.
Position Business as a True Community Partner
The Western Union Media Network DOOH screens are embedded across thousands of neighborhoods and communities, found inside supermarkets, pharmacies, check cashing services, convenience stores, banks, financial services and more. These retail locations are in the heart of diverse, multicultural neighborhoods and communities, enabling connections with customers during their daily routines and when they are in a commerce mindset.
Western Union is currently offering a unique set of omnichannel media solutions including DOOH, on-site and post-transaction, as well as multi-platform audience extension. For more information, visit corporate.westernunion.com/medianetwork.