KB Bank overhauls customer data management with Ataccama
KB Bank, part of the Société Générale Group, has implemented a standardised, integrated customer data hub to overcome data challenges and boost customer experience with data management platform, Ataccama.
2
External
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
The new system replaces the bank’s existing data platform, integrating data from 17 sources, covering 12 million customer profiles and addresses to overcome data challenges, delivering reliable and actionable insights to enhance customer services and operational efficiency.
Ataccama’s solution enhances data accuracy, combining information across all entities within the banking group and supporting real-time access to reliable customer data.
90 per cent of enterprise analytics and business leaders say that data and analytics are critical to driving digital transformation initiatives.
This data hub enables KB Bank to enhance services, streamline operations and drive data-driven decision-making to improve customer experience.
It also improves prospect identification by matching customer information against public registries and centralises consent management to ensure legal compliance across departments.
Data-driven organisations are 23 times more likely to acquire new customers, six times more likely to retain them and 19 teams more likely to achieve higher profitability.
Leveraging this data enables enterprises to make more informed decisions and improve the customer experience