Starting today, Cash App and Lyft are partnering to give digital-first consumers more flexibility when taking a ride. This partnership puts the convenience and accessibility of paying with Cash App Pay front and center, focusing on the preferences of the next generation of customers.
“Lyft connects riders with the people and places they love. Today’s partnership with Cash App gives riders even more options for getting out into the world — making it as easy and rewarding to pay for a Lyft ride.” Jordan Glassberg, VP of Partnerships and Loyalty at Lyft.
With an integrated Cash App Pay partnership, Lyft is adding an easy and exceptionally customer-friendly new payment method. It means that riders don’t have to pull out a card and enter their information, instead seamlessly linking Cash App to the Lyft app.
For digital-first consumers who are looking for an option outside of traditional credit cards, they can choose to use Cash App Pay as a payment method and pay with their Cash App balance or linked debit card. According to a recent study on customer satisfaction when it comes to banks and financial technologies, Cash App was ranked as a top financial technology platform preferred by Gen Z and Millennials.
“We are thrilled to join forces with Lyft to mark a significant milestone to offer more payment optionality within the rideshare space. With more consumers actively seeking solutions outside of traditional financial systems, this partnership will give consumers a new flexible and convenient digital payment solution when paying for their fares.” Tanuj Parikh, Head of Partnerships, Cash App and Afterpay.
With this partnership, Lyft will be able to engage with Cash App’s 57 million monthly transacting actives as of the second quarter of 2024. 2 Within the same time period, Lyft reported over 23.7 million active riders.