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TSB embarks on financial education campaign with Doshi app

TSB has partnered with Doshi to bring money confidence to schools – as the organisations team up to encourage 1,000 students aged between 13-18 to sign up to the financial education service.

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Over the next six months, TSB will be visiting schools to encourage students to use the Doshi app and complete short learning modules to boost their money confidence and financial literacy ahead of adulthood.

Doshi is a financial literacy app with a series of interactive lessons in which participants can check their progress with points and leaderboards. TSB and Doshi are encouraging those aged between 13-18 to take part.

Students also benefit from rewards for completing modules - such as shopping vouchers, which drives engagement - and the app sets out clear financial goals, such as reducing financial anxiety and better understanding your finances.

TSB and Doshi recognise the importance of engaging with young people on financial literacy: The Young Person’s Money Index for 2023-2024 found that over four fifths (81%) of young people worry about money or personal finances. In addition, 82 percent want to learn more about money and finance in school.

Doshi shares TSB’s vision of ‘Money Confidence. For everyone. Every day’ - and was developed within TSB’s Innovation Labs programme.

Daniel Rose, Chief Executive, Doshi, said:

“Only two out of five young adults have received financial education in secondary school. At Doshi, we believe that financial education is essential for building healthy, confident lives.

“Our mission is to engage as many young people as possible in a fun and rewarding way, supporting them on their critical path to financial independence.”

Kate Osiadacz, Head of Responsible Business, TSB, said:

“Entering adulthood Money Confident is vital to ensuring young people are set up to enjoy a lifetime of stable finances and informed financial decisions.

“We’re on a mission with Doshi to help young people boost their knowledge using the app’s innovative learning platform; so that they start their financial lives in the best place possible.”

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