Klarna adds features to AI-powered assistant

The AI assistant now offers a chat-based shopping experience, helping users spend less time and supports them in finding the right goods at the right price. The AI assistant provides personalized product recommendations, expert advice, category and brand comparisons, and access to customer reviews—streamlining the path from inspiration to purchase.

Klarna’s AI Assistant now helps you to:

• Search for specific products or brands, and access key product insights—all within a single chat interface.
• Example: If you are looking for the best clean shampoo with no sulfates and the highest customer reviews, Klarna’s AI shopping assistant will help you get there. The feature helps you explore customer reviews/ testimonials, price history, and much more. Plus if you like what you see you can buy directly in the app with Klarna’s flexible payment methods.
• Recommend products based on your preferences, enhancing the relevance and satisfaction of your shopping experience.
• Example: The AI assistant will provide recommendations based on your shopping preferences. Do you tend to buy certain products at the same time every year? Do you prefer white sneakers over colorful sneakers? Do you prefer one brand for athletic gear, but another for athleisure? The AI assistant will provide tailored recommendations made for you.
• Compare products or different categories of products, ensuring that you are always making the right shopping decision.
• Example: Looking for the best tablet under $200? The assistant will break down your questions, provide relevant product suggestions with an unbiased, AI-generated summary of the pros and cons of each.
• Research activities and produce product recommendations. The assistant has access to product specifications and reviews and is able to answer any question.
• Example: Do you want to start skiing but don’t know where to start for a weekend in the mountains? Looking for a present for your rollerblading-mad niece? The assistant understands free-flow text searches and breaks down your query into a set of recommendations.
• Find the right price for millions of products, across thousands of merchants, along with stock, delivery and cashback info.
• Example: Looking for new trainers but want to pay a fair price? The assistant is fully integrated with Klarna’s price database of 5.6 million products from thousands of stores to provide recommendations with accurate pricing, availability and delivery information.

These new features support Klarna’s vision to become the ultimate tool for all your financial needs. From helping customers pay and manage finances to finding the right products at the right price, Klarna is there to support customers every step of the way.

“For decades, the tech industry assumed that the online shopping experience was tied up by a small number of massive tech players, which led to under-investment. That’s created an opportunity for companies like Klarna and we are enlisting AI to challenge the incumbents,” said David Fock, Chief Product & Design Officer at Klarna. “We’ve combined the intelligence of LLMs, the knowledge of Pricerunner and the Klarna UX to build a smoother and more intuitive, chat-based shopping experience.”

“Klarna is at the forefront of seizing the potential of AI to deliver tangible benefits to customers. We’re excited to continue collaborating and showing the power of AI at scale,” said Brad Lightcap, COO of OpenAI.

The launch builds on Klarna’s earlier AI initiatives, such as its AI assistant for customer service, which within weeks of its January 2024 debut was handling the equivalent workload of 700 full-time agents.