TransUnion (NYSE: TRU) and MoneyLion (NYSE: ML), a digital ecosystem for consumer finance that empowers everyone to make their best financial decisions, announced today a strategic partnership to increase personalization within consumer finance.
Through the partnership, MoneyLion will utilize TransUnion’s industry-leading data and credit solutions as part of its hosted credit-decisioning platform and dynamic consumer finance experiences. This integration will ensure that the most personalized and relevant financial offers are presented to consumers, enhancing their overall experience within the MoneyLion ecosystem. For TransUnion, this collaboration extends the reach of its credit solutions, allowing it to offer the capabilities of the MoneyLion platform broadly to its extensive partner network.
"We are excited to begin this new partnership with MoneyLion, which not only strengthens our position as a leader in the FinTech sector, but drives efficiency and innovation in the industry as we aim to improve the financial experience for consumers,” said Jason Laky, executive vice president and head of financial services at TransUnion. "By integrating our comprehensive credit data with MoneyLion’s innovative digital acquisition platform, we can offer a more robust experience to consumers and our partners alike, ensuring informed decision-making and greater consumer satisfaction.”
Financial institutions working with MoneyLion will benefit from this partnership through more efficient decision-making and segmentation capabilities utilizing TransUnion’s comprehensive credit data. This integration will allow financial institutions to not only attract customers, but also present them with the most suitable products at the right time in their financial journey, thereby simplifying operations and improving overall results.
“By integrating our leading digital consumer finance ecosystem with TransUnion’s credit data solutions and extensive expertise, we can deliver highly personalized financial experiences and a broader range of services, enhancing their engagement with MoneyLion’s marketplace,” said Dee Choubey, Co-Founder and CEO of MoneyLion. “With TransUnion, we’re redefining digital finance, committed to improving consumer financial experiences and expanding our leadership in the fintech industry.”