Stripe, a financial infrastructure platform for businesses, today launched Adaptive Pricing to help users present to their end buyers in preferred local currencies. S
tripe users globally on Checkout or Payment Links can turn on Adaptive Pricing with one click in their dashboard. Stripe supports merchants in 50+ countries with Adaptive Pricing, enabling them to present in local currencies to buyers in 150+ countries around the world.
“It’s surprising how low the low hanging fruit in payments really is,” said Abhinav Tiwari, product lead for Stripe’s optimized checkout suite. “Online shoppers are purchasing more goods internationally, and we’ve observed an average 17.8% uplift in cross-border revenue for businesses using Adaptive Pricing.”
90% of customers choose to check out in their local currency when given the option, based on Stripe’s findings. In part, this is because it unlocks local payment methods that require local currency presentment. Adaptive Pricing automatically enables Alipay, Bancontact, EPS, iDEAL, P24, SEPA Direct Debit, WeChat Pay, and more.