As of June 2024, Ant Group’s AI-powered smart financial manager Zhixiaobao has served 59 million individual users via the Ant Fortune and Ant Insurance platforms in the Alipay app, according to QuestMobile.
It saw 5.6 million daily accesses on average, with each user interacting with Zhixiaobao about 2.8 times per day in June.
The report highlights significant mobile traffic growth across various sectors, including financial services, in China, thanks to consumption recovery and the adoption of AI technologies. Moreover, the report suggests that China’s overall mobile traffic still has room to grow. Companies are actively leveraging leading mini-program platforms, such as Alipay, to accelerate the integration of new AI services, thus providing users with innovative experiences.
Zhixiaobao specializes in investment and insurance, offering tools for market analysis and portfolio management, while making insurance underwriting and claims simpler. Insights from Ant Fortune unveil a 5% rise in well-reasoned asset allocation and a 60% drop in speculative trading among Zhixiaobao users. Regarding insurance, Zhixiaobao's "Intelligent Underwriting" assesses insurability with precision, while its streamlined "Intelligent Claims" automates outpatient insurance claims.