Internet Bank Egg has teamed with online retailer lastminute.com to develop and deliver a monthly online newsletter to its customers.
The Egg newsletter will initially be sent in targeted segments to 1.3 million customers - just under half its customer base - and will include a range of offers from lastminute.com.
Customers will receive a five per cent cash back on all purchases made from lastminute.com using their Egg card.
Jerry Toher, UK managing director, Egg, claims that consumers rarely understand points based loyalty schemes, with more than two-thirds of loyalty scheme participants never redeeming any rewards.
"Partnering with Lastminute.com will therefore allow us to offer a range of compelling and relevant offers to customers online each and every month."