More people in Britain now bank than shop from home over the Internet according to a survey of 500 UK adults commissioned by account aggregation vendor Yodlee.
The survey, conducted by Consumer Analysis Group, finds that 65% of consumers with home Internet access now regularly bank online compared to only 44% for home shopping. Almost a quarter of those questioned (23%) cite a preference for face-to-face dealings as a key reason for not wanting to shop online whereas only 14% cite the same reason for banking.
While the survey found the under 35s to be most active in banking and managing their finances online, older people too have caught the habit (73% of under 35s compared to 64% of 36-50s and 61% of over 50s).