IPC has entered into a joint-marketing agreement to integrate its Alliance MX switching platform with Avistar's video solutions, enabling traders to access both voice and video calls from a single interface.
The integrated solution will deliver the audio portion of voice and video calls, video clips and live video feeds to a single handset or headset at the trading desktop.
Traders will be able to connect to conference calls using a handset, a conventional or mobile phone or video terminal.
The system will also provide access to multi-party video calls, broadcast, video-on-demand, record and playback.
Jim Hughes, president, Avistar, says: "Linking video communications with the leading trading system gives traders yet another tool and makes it easy and natural for them to collaborate with distributed sales offices, analysts, partners, and clients."