Reuters has rebooted the marketing department at its Treasury Services business, which generates more than £1 billion in annual revenue.
The news and information group says the shake-up will lead to a better understanding of customer requirements.
Leading the team is Christopher Masters in the newly-created position of director of strategy, marketing and projects for Reuters Treasury Services. He reports directly to Treasury MD Julie Holland.
Masters is joined by Shaheen Chohan who was has been recruited from Cap Gemini Ernst & Young to lead global knowledge management within the group. At CGE&Y Chohan was global knowledge manager for strategy & transformation. Prior to this he was team leader for the UK wholesale banking research and analysis division at McKinsey & Co.
Stuart Brown, head of marketing, joins Masters' group and is responsible for formulating, developing and driving marketing plans and activities, focusing on areas such as new product and market development. Brown has worked in a variety of Treasury product management roles within Reuters over the past 6 years, including Dealing 3000 Forwards Matching.