Lloyds TSB Insurance is launching a multi-million pound advertising campaign to drive traffic to its Web site from the Google search engine and increase online sales.
The campaign is targeted at Google's 7.5 million UK user base and provides Lloyds TSB Insurance and its Screentrade brand with advertisements on search results pages for more than 1000 insurance-related keyword search terms.
According to Kate Burns, head of UK advertising sales at Google, this figure should rise to more than ten million potential customers over the coming year.
The campaign with Google was agreed after a successful three-month trial on the the search engine. Other Google UK advertisers include Kelkoo, BT, British Gas, Opodo, British Airways, Ford and Virgin.
Mike Mitchell, distribution director, Lloyds TSB Insurance, says: "Google's advertising programme drives highly targeted traffic to our Web site and increases customer acquisition - all for a very high return on investment."
Earlier this year, Lloyds TSB shelved plans to develop an online share dealing platform for Create, its under-performing wealth management arm.