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Monzo Wrapped prompts outpouring of shame and anger

Monzo's end-of-year Wrapped campaign informing customers of how they've spent their money this year has prompted an outpouring of hand-wringing shame and anger on social media.

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Monzo Wrapped prompts outpouring of shame and anger

Editorial

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

Much like Spotify's annual wrapped report on music downloads, Monzo is sending users a jaunty visualisation of just where they've been spending their money this year, with customers jumping on Twitter to share their annual reports.

Many weren’t happy being hailed as big spenders at the likes of Greggs, Deliveroo, Wetherspoons, and KFC. Others expressed anger at being reminded of rising prices during a cost of living crisis and essential outlay being spent on expensive public transport and exorbitant rent hikes.

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Comments: (2)

A Finextra member 

Common learning in banking that Monzo now exoeriences. Regular people do not want to know what they spent on. Only people working for the big audit firms aporeciate it, and their soulmates wokring as product developers in challenger banks!

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Monzo finds out the hard way what failed PFMs and MoMMAs have known all along: J6P doesn't want to be told that they've busted their budgets, let alone on what category. 

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