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Is Goldman Sachs ready to pull the rug on Marcus?

Goldman Sachs appears ready to ditch its ambitions to create a mass-market digital bank, as mounting losses at Marcus force the mighty investment bank into a retreat.

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Is Goldman Sachs ready to pull the rug on Marcus?

Editorial

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

Goldman Sachs' consumer business is set to lose $1.2 billion this year. This is despite the fact that the bank presented investors and analysts with a chart in early 2020 suggesting that the business would break even in 2022.

By offering market-beating interest rates for savings, Marcus has so far managed to attract 13 million customers for the unit, with deposits of more than $100 billion.

In an earnings call six months ago, Goldman made bullish noises about prospects at Marcus as it laid the ground for the rollout of its first checking accounts.

According to Bloomberg, however, Marcus chief David Solomon is reportedly ready to pull the plug on the business, redistributing its products to its wealth and asset management units.

Checking accounts will now be offered only to select high net worth customers as well as to employees at corporate partners instead of to the mass market. The bank’s robo-adviser, Marcus Invest, is also being reserved for elite customers, as are Goldman's savings accounts, Bloomberg reported.

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Comments: (1)

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

I've heard the term "rug pull" applied to scams / frauds on crypto. What Goldman Sachs has done is surely "pull the plug" on Marcus / Retail Banking, as the body of the article says, but it's a little strange to term it "pull the rug" in the title.

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