Britons want a quick, round-the-clock service from their bank - not over-complicated packaged accounts - according to Internet banking software provider Corillian.
In the latest of a series of reports to analyse consumer attitudes to banking and financial services, Corillian asked a GB representative sample of 2000 people what they regard as the most important aspect of their bank's service.
Speed of service tops the poll for one in three people. Fourteen per cent of those surveyed say they most want easy access to financial information, with a further 11 per cent wanting access to their bank at hours that suits them - rather than working round traditional bank opening hours. Eight per cent of people say outright that they want their bank to cut the red tape and be more responsive to enquiries.
For those people working more than 50 hours a week, 15% want a faster service from their bank (versus an 8% average) and the same percentage want access to their bank at times that suit them (versus an 11% average).
Security fears remain a key consumer issue, with 17% demanding greater privacy and nine per cent calling for more protection of their personal data.
Financial advice also features strongly on conumer wish lists, with one in five saying they most want face-to-face advice from their bank.
Results of the survey show Britons are least concerned about the products that their bank offers. Only one per cent want a wide range of products to choose from or products that are consistently priced. There seems to be no demand for innovatively packaged accounts.
Ian Giles, international marketing director at Corillian comments: "Clearly, product design has a role to play, but the Corillian research reveals the consumer's focus is on the simple things - such as a quick service, prompt responses and security supported by scalable IT systems."