Australia-based AMP is to roll out a Web-based financial planning and advice service using technology from DirectAdvice.
Initial implementation will be to all 1900 of AMP's financial planners later this month, followed by a self-directed version for individuals who do not need an advisor's support in the planning process.
Andrew Mohl, managing director of AMP Financial Services, explains: "We needed a sophisticated and cost-effective system that would work alongside the personal advice provided by AMP's financial planners, supplementing their services and offering alternatives for those customers who don't want, or need, that level of personal contact."
"We selected DirectAdvice to create a version of their advice platform for us because of their financial planning expertise and proven technology. Their efficient methodology also greatly streamlined the integration process," he adds.