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French BNPL player Alma raises EUR49m

French buy now, pay later outfit Alma has raised €49 million in a Series B funding round joined by Cathay Innovation and Idinvest.

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French BNPL player Alma raises EUR49m

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Founded by former Stripe executive Louis Chatriot with Guillaume Desloges in 2017, Alma lets shoppers and merchants pay for goods in instalments. It has also recently added a BNPL option.

Operating in a fast-growing sector, the startup plans to use its new funding to triple its workforce and hit €1 billion in annual volumes within the next two years.

The company is also looking to expand beyond France, with a focus on helping French firms sell to people in other European countries.

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