Belgian digital bank Aion launches

Game changers in the Asset Management will redefine the industry

The digital revolution in the financial service sector created new types of Asset Managers where this function operates much better than where it belonged to in the past. The technology revolution in this sector meant chaos for some banks, but it created opportunities and room for marketing creativity that want to seize it.

The term asset management, broadly defined, refers to any system that monitors and maintains things of value to an entity or group. It may apply to both tangible assets (such as buildings) and intangible assets such as human capital, intellectual property, goodwill and financial assets). Asset management is a systematic process of deploying, operating, maintaining, upgrading, and disposing of assets cost-effectively.

This term was most commonly used in the financial sector to describe people and companies that manage investments on behalf of others. Today the above definition has spread to Digital Asset Management (DAM), which consists of management tasks and in particular, the distribution of financial products. 

Digital disruption has arrived in retail financial services. Banks, insurers, and wealth management firms are besieged by a wave of disruptors that aim to use digital tools to deliver superior customer experiences at a fraction of the cost. Regulation is no longer a barrier to entry.  A new digital bank is a customer-centric financial services company. It enables its customers to manage their existing bank accounts and personal finances and to buy any financial product from every provider at the best possible price

Asset management is the direction of a client's cash and securities by a financial services company. These institutions offer investment services along with a wide range of traditional and alternative product offerings.  The burgeoning fintech industry is entering this space, being both an enabler and a disrupter. Fintech solutions support and enable not only the back-end functions of financial institutions but also their customer interface and experience. Goldman Sachs estimates that fintech firms could capture nearly $660 billion in revenue from traditional financial services players involved in payments, crowdfunding, and wealth-management and lending.