American Express, Discover, Mastercard and Visa are rolling out interoperable one-click checkouts at select e-commerce sites across the US, eliminating the laborious and repetitive key-entry of personal account numbers and information when shopping online.
Based on the new EMV Secure Remote Commerce (SRC) industry standard, the networks have tested the technology in market with issuers and merchants and are preparing to introduce click to pay at select sites in the United States this month, leading up to wide availability in early 2020.
The initial focus will be on converting existing Masterpass and Visa Checkout merchants to click to pay, with payment processors and payment platforms, such as Adyen, Authorize.Net and CyberSource - Visa solutions, FIS, Global Payments, Mastercard Payment Gateway Services and Stripe all onboard.
Cinemark, Movember and Rakuten are the first merchants to adopt the common click to pay button on their websites, with BassPro, JoAnn Fabric and Crafts, Papa John’s, Saks Fifth Avenue, SHOP.com and Tickets.com following by the end of 2019.
The card schemes are promising merchants a reduction in shopping cart abandonment rates and a way to offer multiple card brands for digital checkout in one seamless integration.