The Royal Bank of Scotland has launched an online investment service that lets customers put in as little as £50.
Customers will be able to invest either through a lump-sum, a monthly contribution or an ISA transfer, and can link their investments to a financial goal, tracing their performance online.
The service will also include Automated Advice, providing users who are less confident with simple guidance on how to invest their spare income and savings.
It asks customers about their goals, financial situation and attitude to risk and produces recommendations - such as how much to invest and which funds are right for them - based on each unique situation.
Marcelino Castrillo, MD, personal and premier distribution, says: "By offering a low minimum investment sum and a simple online service, we hope that Royal Bank Invest will encourage more of our customers to get investing to help them achieve their financial goals."