Goldman Sachs has used the 'Throw Back Thursday' hashtag on Twiter to reminisce over its long-time, now jilted, love affair with Blackberry mobiles.
The keyboard-based Blackberry was once the device du jour for Wall Street's hard-living, deal-making Masters of the Universe. It even earned its own soubriquet, Crackberry, as a play on users' extreme attachment to the shiny black brick.
The arrival of the iPhone heralded a sea-change in mobile habits, leading the world's largest banks to reluctantly part ways with their beloved Blackberries.
In a tweet, Goldman laments the demise of the Blackberry, showing a photo of cardboard boxes in its office stacked high with the obsolescent technology.