Westpac rolls out designer wearables

Westpac is rolling out a new designer range of wearable payment accessories, including an iron or sew-on patch and safety pin that can be hidden on clothing.

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Westpac rolls out designer wearables

Editorial

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Dubbed ‘Centsitive Objects’, the new range of accessories has been designed exclusively for Westpac by surfboard shaper and entrepreneur Hayden Cox of Haydenshapes.

Priced between $20-$30, the new designer range features five possible styles

  • Band + Chain - a convertible two-in-one keychain made from recyclable materials that can be disassembled and worn as a waterproof wristband
  • Slimline Keeper - a subtle silicone tag that can be added to your existing watch or fitness band
  • Centsitive Patch - an iron or sew-on patch that can be hidden on clothing or accessories
  • Nostalgia Pin - iconic safety pin design with an attached keeper hidden beneath clothing
  • Incognito Pin - an ultra-minimalist option attached to a keeper with four interchangeable ‘topper’ designs - including a lightning bolt and half sphere

Each design includes a secure pouch that holds a PayWear Card linked to the customer’s everyday transaction account, and can be attached to different articles of clothing allowing customers to tap-and-pay with their shirt sleeve, gym towel, hat or even their set of keys.

Jenny Melhuish from Westpac says: “We know personal style and choice matters to our customers; in fact we’ve found 38% of Australians find style important when it comes to wearable devices, and 71% would use a wearable if it fits their personal style and lifestyle.”

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Comments: (1)

David Gyori

David Gyori CEO at BANKING REPORTS, LONDON

Yes, wearables are coming. Good direction by Westpac. Well done.

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