Italian debit network Bancomat has teamed up with SIA to bring mobile money services to its millions of cardholders.
Under the deal, Bancomat will integrate SIA's Jiffy service, enabling PagoBancomat cardholders to make instore, online and P2P payments from their handsets using just a mobile phone number.
From next autumn, the service will be made available to around five million users registered with Jiffy, at over 2000 outlets, as well as on PagoPA for payments to the Italian public sector.
In the longer term, Bancomat is promising to bring Jiffy to all of its 37 million cardholders, through their banks' apps or via the Bancomat Pay app.
Alessandro Zollo, CEO, Bancomat, says: "With Bancomat Pay, we intend to take our first step to entering the world of payment services of the future where it is not just cash that is dematerialized but the card itself."