AIB introduces in-app travel insurance

Irish bank AIB has added a new feature to its mobile app, enabling customers to buy travel insurance with a handful of clicks.

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AIB introduces in-app travel insurance

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Customers can select single or multi trip insurance, and will get 30% off all annual policies when they buy via the AIB App or online before the end of July.

To use the service, customers confirm their existing details, input information about who is traveling, whether it is a single or multi trip, select the destination and confirm whether they have private health insurance. They then receive an email to confirm their policy details.

Sean Jevens, head, digital channel development, AIB,says: "Without leaving the App customers just need to click five times and they’re insured for travelling to almost anywhere in the world."

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Comments: (1)

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

I bought travel insurance with a single click on Expedia back in 2000. 

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With AIB, it's confirm existing details, input traveler information, blah, blah, blah, click five times. 

Am very curious to know which customer segment would jump thru' so many hoops to buy travel insurance from AIB in 2018.

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