Chase goes the extra mile in auto financing

Finally. People don't want an auto loan, they want a new car and may need financing to get it.  I think USAA does this too, and also does the insurance portion too.  But, my point is, bankers are finaly getting it. They have business partners such as auto dealers and can create win-wns for them and their mutual customers by looking at the customer experiece and adding value.

Maybe auto dealers are finally getting it: On their own, their cost of customer acquisition is too high. If they partner with banks, they have a ready access to millions of bank's customers. 

Go where the emotions go. A new car is sexy; and a car loan is not. Banks are enablers, so it makes sense for them to become closer to the actual vehicle marketplace. There is a huge content strategy here, whereby a bank can serve as a purchase and finance advisor. Ideally, they'd help you sell your old vehicle first.