Hellenic Bank is to market a new range of water-resistant NFC wristbands to sun-worshipping Cypriots, removing the hassle for customers of carrying cards and cash to the beach or poolside.
Supplied by Gemalto, the black silicone payment wristbands feature an embedded Visa applet and links seamlessly to the user's Hellenic Bank debit or credit card account.
Cyprus was recently named in Visa's 'Top 8' for contactless terminal penetration in Europe with over 50% of the country's POS terminals capable of accepting tap and pay transactions.
"The introduction of PayBand, the new water-resistant payment wristband reflects and strengthens Hellenic Bank's reputation as a financial services pioneer," says Patrick Kleuters, SVP for Europe at Gemalto. "The NFC wristbands make contactless payment a genuinely anytime, anywhere proposition. They boost loyalty and appeal to important market sectors such as young, tech-savvy consumers."