The mobile payments subsidiary of Rabobank, MyOrder, has introduced a new feature which enables car drivers to pay in advance for fuel at 220 Tamoil gas stations in the Netherlands.
Starting this summer, MyOrder subscribers will be able to use their smartphone to select their desired gas station, fuel requirement and make a payment. The app also provides users with direct insight into their refueling behavior and spending habits.
Tamoil is the first oil company in Europe to offer the possibility of mobile payments at the pump. "With mobile payments we really get to know our customers," says Peter Etman, CEO of Tamoil Netherlands. "We can personally reward our customers for their loyalty, for example through discounts or mobile loyalty points."
Founded in 2008, Myorder was acquired by Rabobank in 2012. Alongside mobile refuelling, the app also provides support for advanced payments for parking spaces, carwashing and ordering lunch on the go.