Westpac offers customers caffeine boost through coffee ordering app tie-up

With a new survey showing that Australian smartphone users think the nation will go cashless within a few years, Westpac has teamed up with mobile coffee ordering outfit Hey You to give customers $5 off their morning latte through the bank's app.

  6 2 comments

Westpac offers customers caffeine boost through coffee ordering app tie-up

Editorial

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

Westpac customers that open the bank's app will now see an 'order ahead at cafes' tile on their mobile screens. When thy tap it and link their bank card they will receive the $5 credit.

They can then place an order and pay at hundreds of cafes through the Hey You app, skipping lines when they reach their destination.

Westpac's tech-focused venture capital fund Reinventure led a $5 million funding round in August for Beat the Q Posse Group, the company behind the Hey You app.

The partnership comes as a Westpac survey of 1137 smartphone users shows that four in five think making payments via their handsets will soon be the norm and most think Aussies will be 90% cash-free by 2027.

With long wait times for food and drinks the biggest frustration for survey respondents, 4 in 5 agree the ability to pre-order an item using an app before picking it up will become the norm.

Rebekah Campbell, co-founder, Hey You, says: "Australian consumers are becoming used to an Uber-like service. No one enjoys waiting around to order coffee or lunch. To have it paid for and waiting when you arrive feels like a 21st century experience."

Sponsored [New Impact Study] Catering to a new generation through unified card programmes

Related Company

Comments: (2)

Hitesh Thakkar

Hitesh Thakkar Technology Evangelist (Financial Technology) at SME - Fintech startups (APAC and Africa)

One more attempt to engage with customer using LBS ( Location Based Services). Digital banking is leveraging such synergy to go near to customers with correct incentive.

A Finextra member 

Good stuff. Remember, Bankers: It is not about the payment, it is about Commerce.

[Upcoming Webinar] Next Gen Payment Processing: How banks can embrace the futureFinextra Promoted[Upcoming Webinar] Next Gen Payment Processing: How banks can embrace the future