A startup offering free credit checks has been launched by the former managing director of Google UK, Dan Cobley.
Having been in testing for the last month, ClearScore has now gone live, with former Capital One vice president Justin Basini at the helm.
Cobley ran Google's UK operation for three years up to August 2014, after which he set up fintech incubator Brightbridge Ventures. ClearScore is a product of Brightbridge and Cobley says that it will commit at least £10 million to the new venture.
ClearScore is looking to emulate the success of US firms like Credit Karma, which recently secured £175 million in funding, by offering the service free to consumers in the hope that it can promote other products and services for which it will receive commissions.