MasterCard has teamed up with Parkeon to launch a couponing platform, called City Connector, that delivers offers and services from local businesses via on-street parking meters.
The SaaS platform turns traditional parking meters into connected devices, enabling third parties to deliver offers on the screens of interactive kiosks. People parking their car or just walking by can scroll through the offers, print them off and redeem them at the retailer.
The first implementation of City Connector will be in Downtown Las Vegas, with 16 interactive kiosks going live with offers from participating stores and restaurants.
Brandy Stanley, City of Las Vegas parking services manager, says: "City Connector will provide a new and innovative way for Las Vegas to deliver value to our citizens and to support the local business community. By guiding people from their cars directly to local businesses, it totally rethinks the concept of a parking meter."