Swedish bank SEB has jumped into the Bitcoin debate, taking out an advert in a daily newspaper to opine on the cryptocurrency.
The "sponsored content" appears in daily paper Svenska Dagbladet in the form of a Q&A with SEB chief strategist Johan Javeus, who offers a cautious take on the future of bitcoin.
After providing a brief explanation and history of the currency, Javeus rehashes common criticisms regarding volatility and money laundering but also highlights the benefits of instant transactions.
Ultimately, if bitcoin is to survive and prosper, its legal status must be clarified and firms working with it must be properly regulated, concludes Javeus.