MasterCard offers free WiFi to cardholders visiting the UK

Great idea, a win-win for customer and MasterCard. Even more data on the customer's shopping preferences to be added to their big data related services.

Awesome way to create valeue by payment network. Not only it enhances MasterCard's own brand apart from London and UK's retail segement.

It makes perfect traveller's experience for visitors to bump with good offeres while hunting for Wi-fi Hotspot. There are city wide wi-fi network build in US, Spain as well as in India and they can build such business case.

I agree - great idea but where do you get the app from (is this only for Apple and Droid devices or does it work with PC's?). Also - how do you register the device before traveling? No info provided on actual steps to obtain, register and use.

Hi Brian,

I found this:

To use the service, you’ll have to download and register on the MasterCard Priceless London WiFi app available for Android and iOS before travelling to the UK.

The app will also give you access to “a wide range of offers and experiences available on the Priceless London program”, MasterCard says.

However, I couldn't find the app in the Apple Store, so I guess they are still finalising it. I guess evn if you can't register a laptop or tablet, you can create a wifi hotspot woth your phone and access the network via the hotspot.

http://www.techweekeurope.co.uk/news/uk-tourists-free-wifi-cloud-154024

I tried registering in Mumbai, India as the article says one needs to register in their home country. But I failed to register as the app gave an error message saying that WiFi registration through the app is currently available only to MasterCard London WiFi customers. So, the article seems to be incorrect.