Leeds Building Society is asking Brits to tell their "saving stories" on a new dedicated Web site and promising to chip in to help meet the goals when tales are shared via social media.
People can upload their stories on the Save Interesting site, using text, pictures and video to explain what they are hoarding cash for - whether it's a wedding, holiday, or a degree.
The building society says that it will pick out the most interesting tales and help raise contributions, initially by pledging money for tweets and Facebook shares.
First up, a couple from Manchester will get £2 (up to £1000) towards their wedding for every retweet and Facebook share of their story. Another couple will get £1 (up to £2000) towards a trip to New Zealand to see their grandkids for every retweet or share.
Kim Rebecchi, director, sales and marketing, Leeds Building Society, says: "By sharing the stories of these savers, we hope we inspire more people to start putting money aside for the things they really want in life - and maybe give them a bit of help along the way, too!"