Qatar National Bank has teamed up with MasterCard to launch a diamond-embedded credit card to "meet the lifestyle needs" of its super-rich customers.
The invitation only QNB Private World Elite MasterCard credit card is an "experience-based service platform" for the bank's jet-set crowd.
The card has no pre-set spending limit and owners get personal travel advisors, around-the-clock dedicated luxury lifestyle concierge, bespoke personal shopping experiences at various destinations, and invitations to mysterious "insider priceless experiences".
QNB boasts that is the first bank in the region to offer such an exclusive card but MasterCard does have history catering to bling-enamoured millionaires, teaming with Kazakhstan's Kazkommertsbank, on diamond-encrusted plastic back in 2008. More recently Visa worked with Sberbank on its own offering, also in Kazakhstan.