Facebook has launched a reusable gift card that people can buy on the social network and send to friends for use at specific retailers and restaurants.
US Facebookers can buy cards for their friends, load it with the amount they want, and choose whether it is to be spent at Jamba Juice, Olive Garden, Sephora or Target.
The recipient is notified instantly about the gift, and will receive a Facebook Card in the mail a few days later. As soon as it arrives, they can use it at the retailer chosen for the amount gifted.
The cards are reusable so that after a person has received one, future gifts will instantly be added to it, rather than a new piece of plastic being sent through the post. Cards can hold multiple gift balances, each one dedicated to the associated retailer.
Balances can be checked in account settings on Facebook from users' phones or desktops, with real-time notifications sent when there are changes.
Facebook's efforts to increase revenue from payments have seen mixed results so far. In its quarterly earnings, posted earlier this week, the firm revealed that revenue from payments was flat at $256 million, with the Gifts business pulling in just $5 million.