Citi launches Facebook top-up app for mobile operators

Citi has unveiled an application that lets mobile network operators accept top-up payments from customers through Facebook.

  0 2 comments

Citi launches Facebook top-up app for mobile operators

Editorial

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

The white-label app lets customers visit their operator's page, click on the amount that they want to top up and then choose a Facebook friend to make the payment.

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Comments: (2)

A Finextra member 

Sorry, I don't get it.  What is the use case again?  Who runs the service - the MNO or Citi?  Just not clear to me at all from this glitzy promo vid.

A Finextra member 

Citi runs the service for the MNO on a white label basis.   MNO customers can then effectively send top ups to friends....

Not sure if the friends need to be on the same network... but that seems to be how it works.

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