Banca Serfin has launched the first account aggregation service in Mexico through Latin American personal finance marketplace ZonaFinanciera.com
From financial, banking, credit card and brokerage accounts to lifestyle accounts including email, airline rewards programs and news, Serfin's "Todo en 1" allows customers to manage their online accounts from one page, with one user name and password.
According to a recent Morgan Stanley report on account aggregation, it is estimated that aggregation customers in the United States will grow from one million in 2001 to more than 22 million in 2003.
Eric Daniels, chairman and CEO of ZonaFinanciera.com, says: "We have been extremely pleased with the number of customers who have signed up for the service to date. Momentum is building as consumers, financial institutions and other portals sites have taken an interest in the technology."
The aggregation technology powered by ZonaFinanciera.com is also WAP (Wireless Application Protocol) enabled, which will allow users to download information to their cell phones.