Bank-to-customer mobile messaging rates set to treble - Juniper

I can see why Juniper would refer to this as a win-win situation by improving dialogue between banks and the customers, but reading this story actually causes me a few concerns. Communication is essential but it must be managed properly.

If customers are receiving an SMS message every two days from their bank then it risks turning into 'white noise', just there in the background and consumers will stop noticing it. When banks are using tools such as SMS to communicate with their customers for areas such as fraud prevention, for example, it is important that customers read and respond to messages immediately, especially if they are being told of a transaction on their account that is fraudulent.

With the way technology is evolving, surely it won't be long until you can auto-file SMS messages in the same way that many email systems allow you to do today - and if customers are inundated by messages from their banks will they stop reading them all? I would caution banks in overuse of any communication tool, and instead communicate in the way that best suits the needs of that particular message - be in email, SMS, phone or even good old Royal Mail.