In a bid to attract teenage customers, Barclays has launched an online game that sees players arrive in a virtual city broke and improve their status through work and sound money management.
56 Sage Street finds the player recently arrived in the city with just £4. However, a self-made millionaire, owner of the 56 Sage Street empire, called Mr C has only two weeks to live and is searching for a successor.
To impress Mr C, the player has to complete a series of tasks and show they should be left the business. By completing jobs, the character improves its reputation, energy and appearance, enabling it to tackle bigger and better tasks and move up the ladder.
The point and click game has hundreds of destinations with work, places to stay, new challenges and contacts. Players make their way through four levels with several mini-games and a total of 50 awards to win.
The game - designed with ad agency Bartle Bogle Hegarty and production firm B-Reel - is also tied in with Facebook, letting users save their progress and share status updates, and Twitter.