GoPayforit, a mobile phone-based small payments service designed to let bloggers and content owners sell online has launched in the UK.
The system - which taps the PayForIt system developed by the UK's major mobile phone operators - lets bloggers and content owners set up a payment service for their site by inserting one simple line of code.
To make purchases of between 25 pence and £10 users enter their mobile number online to receive a secure PIN code sent as an SMS. Once the PIN is received, the code is entered online and the purchase is completed with the payment debited directly from their mobile phone bill.
GoPayforit says the system works with any Web site for any content, including, donations to charity, mobile games from online stores, additional content on news sites and subscribing to blogs.
In total, the system requires 16 keystrokes to complete a transaction, which the firm claims is "7.5 times more efficient for consumers than using a credit card".
Chris Newell, CEO, GoPayforit, says: "GoPayforit is both easier to set up for the Web site and easier to use for the consumer, making it a better experience for everyone."