BT has teamed with paysafecard on a service that enables Brits to make online purchases from their mobile phones without handing over card details.
Customers can make purchases at around 2700 Web sites using paysafecard's pre-paid voucher system without disclosing financial details.
The scheme works with all the UK's major mobile phone operators - Orange, Vodafone, T-Mobile, 3 and O2 - because it taps the industry-developed PayForIt system.
PayForIt launched in 2007, allowing subscribers to use their handsets to pay for low value purchases. The scheme was set up by the telcos to provide a standardised payment system to customers - no matter what mobile operator a customer is signed up to or which handset they use.
Mike Steel, head, business development (participation media), BT agilemedia, says: "This project has been an innovative example of how to use the PayForIt scheme for online purchases."