UK tabloid The Sun has teamed with Tuxedo Money Solutions to launch a pre-paid, pay-as-you-go, chip and PIN MasterCard.
The daily red-top is marketing the card to its readers across the newspaper and Web site as an easy way to manage money and avoid overspending.
The card can be topped up free-of-charge at PayPoint facilities until March 2008, and at high street branches, by bank transfer, credit or debit card, or directly from the salary or benefits of users.
Customers can use the card over the Internet and abroad, with access to 1.3 million ATMs and 25 million merchants around the world.
Readers of The Sun who apply for the MasterCard will pay £6.49 and receive a pay in book, a user guide, a card personalised in their name and £5 cash-back on their first load.
Mark Simon, CEO, Tuxedo Money Solutions says: "The Sun card will change the way people think about pre-paid cards and management of their money as it offers security, convenience and importantly protection from credit risk."