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Victor Martin

Victor Martin CMO at SquareRoot

AI and Customer Experience in Fintech: Personalizing Financial Services

Customer experience encompasses all customer touchpoints with a company, including pre-purchase interactions, the purchasing process, and post-purchase support. With the help of AI, Fintech companies are personalizing financial services need to provide a more customer-centric experience. In this blog post, we will dig into how AI reshapes customer ...

/people /startups Artificial Intelligence and Financial Services

Victor Martin

Victor Martin CMO at SquareRoot

Balancing Convenience and Security in Fintech

In the fast-paced world of fintech, balancing convenience and security is crucial to providing a seamless user experience while keeping sensitive data safe. Zero trust principles offer a new way to approach security in fintech, but they can sometimes create inconvenience for users. The challenge is finding the sweet spot where user experience and ...

/security /startups Business Knowledge for IT

Victor Martin

Victor Martin CMO at SquareRoot

5 Common Mistakes To Avoid When Managing a DAO Treasury

Decentralized Autonomous Organizations (DAOs) have recently gained popularity as a new decentralized governance model. One of the key components of a DAO is its treasury, which holds the funds used to finance the organization's initiatives and operations. However, managing a DAO treasury can be complex, and mistakes can have significant consequenc...

/people /markets Capital Market Technology

Victor Martin

Victor Martin CMO at SquareRoot

Why is Node.js the Top Choice for Building Enterprise-Grade Web Applications?

Javascript has left no stone unturned when providing technological advancements in the digital world. The scripting programming language has drastically changed the web app development genre with its offerings. The interactive and dynamic web page builder has provided frameworks like Vuejs, Angular, Reactjs, Nodejs, and more. Out of all these tec...

/people /startups Business Knowledge for IT

Victor Martin

Victor Martin CMO at SquareRoot

How Much Does it Cost to Build an E-commerce App?

The mobile commerce industry is rapidly growing and presents a significant market opportunity for those interested in developing a mobile commerce app. With the right approach, there is great potential to turn your app into a profitable venture. However, building a successful mobile commerce app can take time and effort. This is why it is importan...

/people /startups Business Knowledge for IT

Victor Martin

Victor Martin CMO at SquareRoot

How to Boost Security for Enterprise Web Apps?

Security concerns remain an integral part of the enterprise ecosystem in our digital age of exponentially growing web and mobile applications. Web apps playing a vital role in ensuring a seamless customer experience and improving business conversion remain central to a digital revolution. But with the rise of cybercrime, it has become crucial to p...

/security /startups Business Knowledge for IT

Victor Martin

Victor Martin CMO at SquareRoot

How Cloud Computing is Transforming the Fintech Industry

The impact of cloud computing on the Fintech industry is immense. Cloud Computing has revolutionized how financial services companies operate, allowing them to access, store, and process data more efficiently and securely than ever before. This has opened up a world of possibilities for Fintech companies and allowed them to develop new products, s...

/people /startups Business Knowledge for IT

Victor Martin

Victor Martin CMO at SquareRoot

3 Marketing Strategy Secrets You Never Knew

Marketing is a critical component of business success. It's the engine that drives brand awareness, customer engagement, and ultimately sales. However, with so many different marketing tactics and strategies to choose from, it can be challenging to know where to start. In this article, we're going to uncover three marketing strategy secrets that ...

/people /startups Business Knowledge for IT

Victor Martin

Victor Martin CMO at SquareRoot

Biggest E-payment App Trends to Watch out for in 2023

According to a recent McKinsey & Company survey, e-payment apps are experiencing huge growth in popularity. The survey says that the use of these payment apps increased from 51% to 62% between 2021 and 2022. In-app purchases and peer-to-peer payments were the two growing areas. There are still impediments and regulatory concerns corroboratin...

/payments /startups Business Knowledge for IT

Victor Martin

Victor Martin CMO at SquareRoot

How to Streamline Server-Side Development through Carl Bot Discord?

Web development is a long and complex process, with much time and effort needed to create a successful website. To boost the process's efficiency and speed, there is a superb tool for Backend developers called Carl Bot, an automation tool to address server-side discords. This bot is an invaluable asset for web design agencies, as it can save tim...

/people /startups Business Knowledge for IT

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